Stories to buy! Storytelling as a tool for better customer experience

We look forward to see you at the the event "Stories to buy! Storytelling as a tool for better customer experience". The webinar will be held on Thursday, 22.04.2021 within the EDUCRO project.

Dear EDUCRO project participants,

This is a kind reminder that the event Stories to buy! Storytelling as a tool for better customer experience will be held on Thursday, 22.04.2021, from 10 am - 12:30 pmPekka Vartiainen and Juha Iso-Aho, the experts in managing storytelling projects and creative writing from Humak, will introduce and illustrate storytelling. Then we will dive into practical use of it.

Don’t forget to register here:

About storytelling

Storytelling is the art to tell stories to engage an audience. The storyteller conveys a message, information and knowledge, in an entertaining way. Stories have always been a part of our lives. Literary techniques and non-verbal language are storytelling tools—photos, pictures, and film can tell a good story too. We will focus on storytelling as a part of your marketing strategy to influence audiences during this session. You can tell stories to potential customers and persuade your target audiences to start using your services.


10-10:30 – Pekka Vartiainen. Basics of using stories

10:30-11:00 – Juha Iso-Aho. Rural Explorer case

11:15 – 12:30 – Juha Iso-Aho, Pekka Vartiainen. Hands-on workshop: examples, discussions, group work and exploring own possibilities

About the experts

Pekka Vartiainen, principal lecturer at Humak. Pekka is an expert in creative writing, literature and cultural management.

Juha Iso-Aho, lecturer and project manager at Humak. Juha has experience in managing multiple RDI projects related to storytelling, event production, the creative economy and cultural tourism. He has been a member of various networks related to culture and creative industries and a chairman for a cultural working group in the Regional Council of South-Karelia.